Within a month, 5,000 of the 7,500 faxback forms had been received - an impressive 66% response rate! Most direct mail promotions only achieve between 1% and 5%.
The idea of the Internet Gateway was to give one-click access to the TNT web site. Instead of having to double-click on Dialup Networking, waiting for it to connect, fire up a browser, then choose or type in a long URL, the Gateway provides a one-click solution, whilst also constantly maintaining the TNT branding on the client's desktop.
By providing an easy-to-use tool, TNT can ensure increased traffic to the site, better customer service, and higher sales.